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7 Types of Digital Marketers
Fun Friday Infographic breaking down, “The 7 Types Of Digital Marketers” and how each compare to each-other. Which one are you? [click image to enlarge] image via optify Star PadillaYou could say I'm...
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30 Overused Buzzwords In Digital Marketing
Have you sat through a team or client meeting lately and found yourself using one if not many of these buzzwords? Optimization! Value proposition! KPI! Many people are overusing buzzwords to try and...
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Why You Should Outsource Your SEO to a Digital Marketing Agency Instead of...
When it comes to growth, unless your business relies solely on word of mouth or printed collateral, you’re going to want to explore the huge potential that marketing in the digital realm offers. More...
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The Max, The Myth, The Legend: The Evolution of a Brand Strategy
Every once in a while you have to look back to know where you’re going. Recently, our whole team revisited a side-by-side-by-side comparison of the three iterations of our brand mascot, Max the...
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Ad Blocking is Changing up the Marketing Game
We all hate invasive advertisements when we’re browsing online. Well, most of us do. Companies behind the advertisements are putting themselves out there in hopes of making a profit on their ad spend....
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Understanding the Future of SEO: What to Expect in 2016 and Beyond
Search is an ever-changing landscape of different variables that quantify what makes a website strong enough to rank. As we approach the end of 2015, some of us may be wondering what to expect in 2016...
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5 Signs of When to Stop or Redirect a Struggling Online Marketing Campaign
Sometimes, the best-laid plans simply go awry. This phenomenon is fairly common in the sometimes unpredictable world of marketing. Although businesses can measure most of their marketing efforts like...
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How to Market During the Holidays: 2015 Edition
If your company is going about its marketing efforts this holiday season in the same manner as it does the rest of the year, you’re doing it wrong. Not only are shoppers in a frenzy searching for...
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Boost Your Social Media Marketing Efforts with These Online Visual Tools
As 2016 approaches, you’re probably looking for fresh ways to deliver compelling content to online users, particularly those in the social media realm. Rather than trying to get people to focus on...
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Dedicated Landing Page Optimization Fails that Make You Lose Conversions
What is a Landing Page? A landing page is an asset you present online to drive users to take a particular action. Dedicated landing pages are often separate from a website’s normal navigation –...
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The Cost of Doing Business Versus The Cost of Marketing
BLOG POST PREFACE: I didn’t set out to write a blog, initially I wanted to just collect a few of my thoughts on the subject as I was talking to my team about the challenge we have helping our clients...
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Your Guide to Keyword Research in 2016 Going into the New Year
In the past, keywords were crucial to search engine optimization (SEO). Times are a-changing, and now keywords are only one of the many factor for rankings. While they are still relevant, keywords...
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GIF Images Are Clever Tools in the Right Marketer’s Hands
A Graphics Interchange Format image, better known as a GIF, consists of picture files compressed to decrease transfer rate. GIFs possess several pictures in one file to create an animated effect. GIFs...
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Progressive Web Apps: The New Frontier for Mobile Browsing and Marketing
For mobile and web optimization, having the best of both worlds is typically a far-fetched dream for businesses. However, in 2015, Google developers defied the status quo of mobile browsing by...
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Writer By Day, Writer By Night: 6 Tips for Balancing Digital Marketing and...
During my undergraduate years at the University of Arizona, my writing professors constantly warned me and my classmates about the risk of writing as a day job. They cautioned us against living a...
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Do the Fields of PR and SEO Overlap? A Closer Look at How One Can Strengthen...
Fresh out of college with a public relations degree, I found myself stumbling into the world of search engine optimization – specifically, link building. I wondered how the two realms would overlap,...
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Be Careful Not to Choke on Your Aspirations, Content Writers
Are there any audiences less forgiving than readers on the web? Many content writers ask themselves this question on a regular basis, and their assumptions aren’t far off. According to data collected...
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Web Copy Is Like ‘Show and Tell’ for Your Readers
Content needs to shift almost as fast as lightning, almost. But lightning never strikes in the same place twice. Web content does, daily. At least that’s what every business owner hopes – to have...
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The Good, the Bad and the Rankings: A Straight Shootin’ Discussion About...
The modern internet is very much akin to the Wild West. For every honorable, upstanding SEO expert, there are at least twice as many “outlaws.” In other words, there are unscrupulous practitioners that...
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A/B Testing Cracks the Code of Online Intelligence
Digital marketing is a wide-open, challenging space. For business owners, advertising and editorial campaigns are the fruit of sales initiatives meant to entice audiences and feed their hunger for...
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